Plumbing industry news for Canadian plumbers, and marketing that uses it

What's in the newsroom right now

The short answer: eight verified stories, each ending with what it means for a plumbing business.

• The 2025 National Plumbing Code, published by the National Research Council in December 2025, with new condensate drainage rules and labelling for storm and sanitary lines.
• Ontario's 2024 Building Code, in force since January 1, 2025, and the BC Codes 2024, with an in-stream deadline of March 8, 2027.
• Toronto's 2025 lead report: about 13,664 city-side lead services left at the end of 2025.
• Workforce and market data: apprentice numbers for 2024 and August 2026 building permits.
• Advertising law: what plumbers can say about efficient fixtures and water heaters after Bill C-15 changed the green-claims rules.

The newsroom explains how we choose and verify stories.

Why news and marketing belong together for plumbers

Plumbing demand arrives in two shapes. Some of it is urgent, a burst pipe or a backed-up drain, and goes to whoever answers first. The rest is triggered by information: a letter from the city about lead services, a news report about a code change, a water heater rebate, a renovation that needs a permit.

The second kind is where most plumbing websites have nothing to say. A homeowner who has just read about a lead service program searches for what to do next and finds national news sites or the city's own page, with no local plumber in sight. A plumbing company with one clear, dated, sourced page on the subject can be the next click.

That is the idea behind this site: report accurately, then help plumbing companies publish the useful local version.

What we do for plumbing companies

We are a marketing and business consulting service. We plan and run the parts of a plumbing company's marketing that produce calls, texts and quote requests. We are not a contractor; we never install, repair or service anything.

• Local search and Google Business Profile, so you appear in the map results in the neighbourhoods you actually serve.
• Google Ads and Local Services Ads, set up around urgent searches and your hours.
• Plumbing websites built around the phone call, with clear service pages, prices where you can state them, and a careers page.
• Code-change and industry content, which turns news like ours into pages your customers search for.

The services overview explains which to start with.

A two-minute check on your marketing maths

Before spending more on marketing, run one calculation. Say your average drain or repair call is worth $450 at a 50% gross margin, so $225 of gross profit, and you book 60% of the calls you answer. If a call from ads costs $45, each booked job costs $75 in marketing ($45 ÷ 0.6). That leaves $150 of the $225, which most owners can live with.

Now suppose the office misses a quarter of calls during busy mornings. You pay for the click either way, so the cost of each booked job climbs to $100 ($45 ÷ 0.45). The ads didn't change; the phone did. That is why we look at call handling and hours before ad budgets, and why we pair this site with plumber.chat for owners who lose calls while their crews are on the tools.

Proof, presented honestly

Our published results come from HVAC and heating companies, where the method was built. We show them as results from our HVAC work, not as plumbing results. Roma Heating & Cooling saw 400% organic traffic growth in 12 months. For HeatLand, 850+ SEO articles went hand in hand with a 300% lead increase in 6 months, which is the clearest example of content-led growth in our portfolio. BCWide.ca reached 3× leads in 90 days.

What carries over to plumbing is the method: a page for each job you want more of, a fully built Google Business Profile, tracked calls, prompt review requests and content that answers real questions. The results page explains what each case shows and what doesn't transfer.

Coverage in every province and territory

Plumbing is regulated provincially and often municipally, so the same national story lands differently in Kelowna, Saskatoon and Moncton. Our coverage hub has a page for each province and one for the three territories, with the code and safety authorities, apprenticeship bodies, energy programs relevant to plumbing and the latest permit figures, as of October 2026.

Who is behind Plumber.News

Plumber.News sits inside the Sedighi.ca and SAZ.ca group of companies, a Canadian group run from Vancouver, British Columbia. Its lead is Ali Sedighi, whose MBA is in Technology Management; his digital marketing career runs 17+ years, back to 2007, and his team has built 150+ live HVAC websites. It works alongside Trades.Agency, the group's agency brand for trades.

When you call, text or email, you reach a senior strategist. Read about us, see pricing, browse the FAQ or go to contact.